Our Story

Hi my name is Yaelli and I'm the proud founder and creator of Wig Guru. Having struggled for years with keeping wigs and headgear on properly, due to having super slippery and sleek hair, and as a special educator by profession accustomed to seeking out-of-the-box solutions, I decided to apply my natural creativity and problem-solving skills to create innovative wig support products that truly and finally solve the common issues that I, along with many of you, have personally experienced. As a result of this very organic evolution, which includes 24 years of wig-wearing and general head-covering experience, and through much trial and error and large scale testing over time, WIG GURU was born.

Our mission is to support all of the beautiful, brave and unique women who are on this wig-wearing/head-covering journey for any and all reasons, ranging from hairloss to religious to just plain beauty. There's nothing more satisfying than hitting the nail on the head, and my goal is to change the game with each product. My products are constantly evolving in my pursuit towards better solutions. Everyone has a story and life is already naturally full of challenges, if our products can make wig-wearing more accessible and enjoyable, we will have accomplished our goal. It's our honor to support you on this journey!